I have a clear 3 step process to create an online presence and web development strategy of 1. Analyse & Review – Review your existing online presence and develop ways to improve it so that it speaks to the customer and answers their needs. 2. Design & Develop – Design an outstanding look and feel that will draw in your customer and make it intuitive for them to understand. Add functionality that assists brands to seamlessly join business software for internal growth, connectivity, reporting and flexibility. 3. Grow & Measure – Implement content marketing and comprehensive analytics to measure online efforts for business grow.